Privacy policy

Last updated: 21 October 2026

This policy explains how Innocent Starters ("we") collects, uses and discloses personal data in line with Singapore's Personal Data Protection Act 2012 (PDPA).

What we collect

We do not ask for personal data to read this site. If you email us, we receive your name, email address and message. If analytics is enabled, we collect anonymised usage data (pages viewed, device and browser type, approximate location, referring site) via cookies or similar technologies.

How we use it

To reply to enquiries, handle wholesale requests, and understand which guides are useful so we can improve the site. We do not sell personal data.

Consent and withdrawal

By contacting us you consent to our use of your data for that purpose. You may withdraw consent at any time by contacting us; we will stop processing and tell you of any consequences.

Disclosure

We share data only with service providers who help us run the site (e.g. hosting and analytics), or where required by law.

Access, correction, retention and protection

You may request access to, or correction of, your personal data. We keep data only as long as needed for the purpose collected or legal requirements, and protect it with reasonable security arrangements.

Shopee and affiliate disclosure

Innocent Starters sells its own products on Shopee Singapore. Links on this site go to our Shopee listings, and some may be affiliate or tracked links (for example with UTM parameters) that let us measure visits and may earn us a commission at no extra cost to you. Purchases are processed by Shopee; their handling of your data is governed by Shopee's privacy policy, not this one.

Data Protection Officer

For access, correction, withdrawal or complaints, contact our Data Protection Officer at enquiry@innocentstarters.sg-innostar.com.